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Matic has launched the Serene, a robot vacuum that the company says produces 52 decibels at its highest suction level. It costs $1,695, or $200 more than the current original Matic, and existing owners can request a hardware upgrade in early 2027. Independent testing of the new model has not yet been published.
Matic has launched the Serene, a new robot vacuum the company says runs at 52 decibels on maximum suction. It is available now for $1,695, $200 more than the original Matic’s current $1,495 price, with a hardware upgrade option planned for existing owners in early 2027.
Matic says noise reduction is the Serene’s main change. Cofounder and president Mehul Nariyawala told The Verge that the model is intended for people who are especially sensitive to noise. The company says it reaches 52 decibels at its highest suction setting, compared with 55 decibels for the original Matic.
The 52-decibel figure is a company claim, not an independently verified test result in the source report. Matic describes the sound as roughly comparable to a running refrigerator. Nariyawala said the vacuum is quiet on both carpets and hard floors, where the brush roll is the sound users mostly hear.
Beyond the noise-related hardware, Nariyawala told The Verge the Serene is “exactly the same Matic.” The original model will remain on sale at $1,495. Matic says existing owners will be able to request a Serene hardware upgrade for their current unit in early 2027, with the cost based on the difference between their original purchase price and the Serene’s $1,695 price.
A Quieter Clean at a Higher Price
The Serene targets a practical problem for people who run robot vacuums while they are home: noise can lead owners to pause a cleaning cycle, leaving the job unfinished. Many competing robot vacuums offer quiet settings, but the source report says those settings commonly reduce suction as well as sound. Matic’s stated goal is to reduce noise without asking users to give up maximum power.
That could matter to people who work from home, take calls, or are otherwise bothered by a running vacuum. But the claimed three-decibel reduction from the original Matic does not by itself establish how noticeable the change will be in everyday use. The new price also makes the quieter model a more expensive choice, and the upgrade may cost considerably more for owners who bought the original at an earlier, lower price.
The announcement is a product update rather than a review. The source report’s author said testing of the Serene was planned, but did not provide test results. Buyers therefore have Matic’s specifications and statements, rather than independent evidence about its noise level, cleaning performance, or whether the reduction justifies the premium.
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How the Serene Builds on Matic
Matic debuted its original robot vacuum in 2023, and the Serene is the company’s first new model since that launch. Matic’s design differs from many robot vacuums that use a low, disc-shaped body and a large dock: the source report describes the Matic as taller, with its dust bag and water tank carried on the robot rather than housed in a large dock.
The original Matic launched with a stated maximum operating level of 55 decibels. The Verge report says many robot vacuums run around 55 to 60 decibels in quieter modes, often with reduced suction, and closer to 70 decibels at high power. These are broad comparisons in the report, not results from a single standardized test of the models mentioned.
The current original-model price is $1,495, but Matic has raised its price over time. The source report notes that some early buyers paid $1,095. Because the upgrade price is tied to what an owner originally paid, the amount owed can vary: an owner who paid $1,095 could face a $600 difference, according to the report’s calculation.
Noise Claims Await Testing
The source report does not include independent measurements of the Serene’s sound output or a head-to-head cleaning test against the original Matic. It is not clear how the 52-decibel figure was measured, under what conditions it applies, or how the sound compares in different rooms and on different floor types.
It also remains unclear how the hardware upgrade will work in practice, including its precise availability, request process, and whether every existing Matic unit will qualify. The report says owners can request an upgrade in early 2027, but does not give a more specific date. Individual upgrade costs may differ because the price is calculated from each owner’s original purchase amount.
Owner Upgrades Begin in 2027
The Serene is available now for $1,695, while Matic plans to make its hardware upgrade available to existing owners in early 2027. The company has not supplied a more exact upgrade date in the source report.
The next useful evidence for buyers will be hands-on testing of the Serene’s noise level and cleaning performance. The Verge’s author said a full review was forthcoming, but no results or publication date were provided. Until such testing is available, the 52-decibel figure and the claim that the Serene cleans at maximum power remain Matic’s stated specifications.
Key Questions
How much does the Matic Serene cost?
The Serene is available now for $1,695. The original Matic remains on sale for $1,495.
How quiet does Matic say the Serene is?
Matic says the Serene produces 52 decibels at its highest suction level, three decibels below the original Matic’s stated 55 decibels. The source report does not include independent testing of that figure.
Can current Matic owners upgrade?
Matic says existing owners can request a Serene hardware upgrade in early 2027. The cost is based on the difference between the owner’s original purchase price and $1,695.
Is the Serene otherwise a new robot vacuum design?
Nariyawala told The Verge that beyond its noise-related hardware stack, the Serene is “exactly the same Matic.” The source report does not describe other major changes.
Has the Serene’s noise claim been independently verified?
Not in the source report. It attributes the 52-decibel specification to Matic and says independent testing and a full review are still forthcoming.
Source: theverge.com
